The Brilliant Redesign of Vonage

The Brilliant Redesign of Vonage

Vonage is a popular Voice over IP (VOIP) telecommunication company. They first started as an affordable residential phone provider in the early 2000s when landlines were still going strong. However, they have now branched out into offering solutions for small businesses as well as large enterprises. Vonage was looking to launch a campaign to let the world know they were still here. So, they called upon Wolff Olins to help them out and the results were magical! Here we will discuss the brilliant redesign of Vonage.

The Redesign of Vonage is a Blend of Old and New

Vonage has always been known for standing out from the crowd. Their quirky approach in branding is something that Wolff Olins managed to maintain. With signs like, “Hello, world! We’re back!” paired with a beautiful array of gradient colours, Vonage is still standing out in 2019, almost twenty years since their inception.

The design of their logo is familiar to their past but has been updated to convey a sleek, simple look. Its simplicity lends it to memorability as well. In the world of technology, a lot of designs and marketing are a bit bland. They err on the side of caution and approach their designs with a mundane ‘corporate look’. However, Wolff Olins helped Vonage break away from that. The stark white background with black text is a staple. What makes these designs different is the striking colours, the bold choice of photography, and the focus on people and culture.

The Focus on Colour and People

In a lot of corporate design, you’ll find similar colours and imagery. This is especially true in the tech industry. Wolff Olins made the redesign of Vonage a success by showcasing bright, brilliant colours as an accent almost everything. They also placed focus on the human element. You’ll find bold photographs of people highlighted by bright colours. All of the other imagery concentrates on people interacting and connecting in lively colourful designs that catch the eye and pull you in. By using bright colours, the design pulls you in. By using imagery showing people connecting, the brand is relateable and the intention is clear.

Celebrate weird body facts at NEMO Science Museum. Creative by KesselsKramer.

Celebrate weird body facts at NEMO Science Museum. Creative by KesselsKramer.

Below in an excerpt from the It’s Nice That website.

KesselsKramer has created a weird and wonderful campaign for Amsterdam’s Nemo Science Museum, inspired by the idea of the average person. Developed for the museum’s Humania exhibition, the animation-based campaign brings to life strange facts about the human species, including that we share 50% of our genes with a cabbage and that, on average, we pass wind 17 times a day.

The brief was simple, KesselsKramer explains, “How can we still celebrate people in a special way if this is now done by every bank, insurance or telecom company?” The answer was to develop some serious strange-looking bodies, toying with the idea of ‘average’ and ‘special’. Working with animator Marlies van der Wel, who developed the collages from photography by Jean-Pierre Khazem, the odd characters were made from a medley of noses, arms, hair and body parts that aren’t even body parts at all.