Leo Burnett design minimalist typographic posters for McDonald’s

Leo Burnett design minimalist typographic posters for McDonald’s

This marketing campaign was a risk but not that much of a risk for a company with such a global brand presence as McDonald’s. Most companies would run a mile from doing something like this, but their brand is so strong that they can easily get away with it.

Below is a snippet of the article from dezeen with more on this.

Advertising agency Leo Burnett has designed minimalist posters for McDonald’s with just lists of ingredients in the Helvetica font and no mention of the fast food chain’s name.

London-based agency Leo Burnett teamed up with Minneapolis-based designer David Schwen to create the Iconic Stacks campaign for outdoor billboards.

The “redacted” adverts have done away with both images of food and the McDonald’s name itself, focusing wholly on the typography.

According to Pete Heyes, creative director at Leo Burnett, the visual approach to the campaign started with the creators asking themselves a simple question: “are our products so recognisable that you recognise them without telling you who it’s from?”

“McDonald’s is a leader,” said Heyes. “Only a handful of global brands can communicate like this.”

“The redacted and graphic nature of this latest campaign exudes the confidence McDonald’s and its iconic products deserve,” he added.

Read the rest of this article

James Curran remasters his popular ‘Gifathons’ in 3D featuring New York, Los Angeles and Tokyo

James Curran remasters his popular ‘Gifathons’ in 3D featuring New York, Los Angeles and Tokyo

He’s the master of Gifathons, bringing us a new animated gif every day for 30 days, focusing around the theme of one city. Now James Curran is back and this time he’s gone 3D.

Looking through his popular self-initiated series, Curran has picked out 30 gifs from New York, Los Angeles and Tokyo, but giving them a more three-dimensional edge.

What sparked it? “I’d been thinking about doing a new Gifathon in a new city, but I wanted to try something different,” Curran tells Creative Boom. “I actually started to learn 3D animation in Maya about 15 years ago, before I switched to a mostly 2D style. My main reason for focusing on 2D was that it’s very quick to produce, which made creating Gifathons possible in the first place. I knew this wasn’t the case with 3D animation, so my initial concern was if it would even be possible to create a new 3D animation every day.”

Read the rest of this article

The Brilliant Redesign of Vonage

The Brilliant Redesign of Vonage

Vonage is a popular Voice over IP (VOIP) telecommunication company. They first started as an affordable residential phone provider in the early 2000s when landlines were still going strong. However, they have now branched out into offering solutions for small businesses as well as large enterprises. Vonage was looking to launch a campaign to let the world know they were still here. So, they called upon Wolff Olins to help them out and the results were magical! Here we will discuss the brilliant redesign of Vonage.

The Redesign of Vonage is a Blend of Old and New

Vonage has always been known for standing out from the crowd. Their quirky approach in branding is something that Wolff Olins managed to maintain. With signs like, “Hello, world! We’re back!” paired with a beautiful array of gradient colours, Vonage is still standing out in 2019, almost twenty years since their inception.

The design of their logo is familiar to their past but has been updated to convey a sleek, simple look. Its simplicity lends it to memorability as well. In the world of technology, a lot of designs and marketing are a bit bland. They err on the side of caution and approach their designs with a mundane ‘corporate look’. However, Wolff Olins helped Vonage break away from that. The stark white background with black text is a staple. What makes these designs different is the striking colours, the bold choice of photography, and the focus on people and culture.

The Focus on Colour and People

In a lot of corporate design, you’ll find similar colours and imagery. This is especially true in the tech industry. Wolff Olins made the redesign of Vonage a success by showcasing bright, brilliant colours as an accent almost everything. They also placed focus on the human element. You’ll find bold photographs of people highlighted by bright colours. All of the other imagery concentrates on people interacting and connecting in lively colourful designs that catch the eye and pull you in. By using bright colours, the design pulls you in. By using imagery showing people connecting, the brand is relateable and the intention is clear.

Celebrate weird body facts at NEMO Science Museum. Creative by KesselsKramer.

Celebrate weird body facts at NEMO Science Museum. Creative by KesselsKramer.

Below in an excerpt from the It’s Nice That website.

KesselsKramer has created a weird and wonderful campaign for Amsterdam’s Nemo Science Museum, inspired by the idea of the average person. Developed for the museum’s Humania exhibition, the animation-based campaign brings to life strange facts about the human species, including that we share 50% of our genes with a cabbage and that, on average, we pass wind 17 times a day.

The brief was simple, KesselsKramer explains, “How can we still celebrate people in a special way if this is now done by every bank, insurance or telecom company?” The answer was to develop some serious strange-looking bodies, toying with the idea of ‘average’ and ‘special’. Working with animator Marlies van der Wel, who developed the collages from photography by Jean-Pierre Khazem, the odd characters were made from a medley of noses, arms, hair and body parts that aren’t even body parts at all.

Yahoo! – Brand Refresh by Pentagram

Yahoo! – Brand Refresh by Pentagram

Below in an excerpt from Pentagram website.

A refreshed identity for the iconic web service captures the exuberant personality of the brand and reimagines it for the future.

Yahoo is the pioneering web portal and search engine that helps hundreds of millions of users around the world find the information they need online. Pentagram has worked with Yahoo on a refresh of its visual identity that captures the exuberant personality of the brand and reimagines it for the future.

Pentagram collaborated closely with Yahoo leadership on the project, the first significant change to the brand since the previous logo was introduced in 2013. The update coincides with the launch of new products and enhancements, including a reimagined Yahoo Mail app, and signals a strategic change for the company as it prepares to introduce other products and services over the coming year.

The identity reflects a new brand strategy for Yahoo that focuses on helping users find a more personalized, customized experience online. In the decades since Yahoo first launched, the internet has grown to be so big and ubiquitous, it’s easy to become overwhelmed with information. With its new products, Yahoo will empower users to better sift out irrelevant parts of the digital world, giving them more control of what they see and when they see it. The strategy positions Yahoo as an “amplification brand,” amplifying the things that matter, helping to “amplify you.” The idea is neatly visualized in Yahoo’s exclamation point, a punctuation mark that literally stands for amplification.

The refreshed brand identity is simpler and more flexible, and looks back to the original, quirky 1996 logo.

The ‘y’ and ‘!’ of the logo are both set at an angle of 22.5 degrees, the basis for a visual language built around angles and incremental slices.

Source: Pentagram

Ogrodowa 8 Office Pictograms

Ogrodowa 8 Office Pictograms

These beautifully but simply designed icons represent the perfect blend of simplicity in execution and legibility. With placement either in place on the wall or signposted using either a vibrant yellow or blue background they are easily recognisable and clear in their depiction.

Pictograms designed for the Ogrodowa 8 Office — an A class office building with retail and service part, located in the centre of Łódź, Poland.
Cooperation with Hakobo.
Photographs by Piotr Trojanowski.
Igor Szwach, 2018

Source: Igor Szwach

11th Annual 99U Conference New York City — 2019

11th Annual Adobe 99U Conference, NYC 2019

Adobe’s annual 99U conference kicked off in May with this stunning branding by Mark Brooks. The highly visual combination of Gold on Black gives it a very noticeable luxury feel and the beautifully crafted individual lettering and graphics gives it an extra pop in world over saturated with two-tone gradients.

Source:
Creative Direction, Art Direction, and Design by Mark Brooks

Conference Direction by Andrea Rosen

Event Production by Preview

Event Photography by Ryan Muir

From Nothing to Something / Short Film

From Nothing to Something / Short Film

Below in an excerpt from Behance.

Why is the creative act so at the core of being human? And how does something come from nothing? This film is born from a collective investigation into the transformative magic – the special alchemy of senses, creativity, and action – that is inspiration.

According to the English dictionary, inspiration is “a mental stimulation to do and feel something” and this film echoes that emotions are a powerful catalyst for creating new work. We can feel angry, joyful, jealous, sad, nervous, and should pay more attention to these emotions. We can harness them as tools for creativity.

Directed by:
Vucko

Producer:
Molly Willows

Design & Animation:
Andrew Vucko, Stephen Kelleher, Daniel Oeffinger, Sarah Beth Morgan, Henrique Barone, Daniel Luna, Thea Glad, Yukai Du, Rachel Reid, Marcus Bakke, Emanuele Colombo (Antimatter), Justina Lei, Nejc Polovsak (Twisted Poly), Yino Huan, DeeKay Kwon, Pablo Cuello, Romain Loubersanes, Jorge R. Canedo E., Simon Appel of Part One, Oscar Pettersson of Part One, Sharon Harris, Seth Eckert

Narration:
Julian McLaren Poulter

Original Music & Sound Design:
Antfood

Source: Behance